Kit Kat Changes Not So Sweet
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Kit Kat lovers are expressing outrage over the iconic chocolate’s first recipe change since it was introduced in 1936.
The reformulated Kit Kat is said to be healthier, with 10% less sugar and 209 calories, as opposed to the previous 213 calories.
This comes as part of Nestlé’s plan to cut 10% of sugar across all of its products by 2018, following concerns by doctors over the quantity of sugar consumed in British diets.
While consumers are assured the taste and size of the chocolate will remain the same, Kit Kat fans are doubtful.
Fiona Kendrick, chairwoman and chief executive of Nestle UK and Ireland, told PerthNow that “milk and cocoa has formed the basis of the KitKat recipe ever since it was introduced in 1936, so while people might have been expecting us to add something else, this is a great example of us using our strength in research and innovation to develop a great recipe that replaces sugar with a bit more of the existing, natural ingredients that people know and love.”
Claire Jasper, 24, is a long-time Kit Kat fan and Perth resident. With it being her favourite since she was just three years old, she told ECU daily “if the taste of Kit Kats change, I will literally never eat them again and I’m being dead serious. I feel so betrayed!”
Another Australian Kit Kat fan told News Limited, “We will decide the amount of sugar in our diets, not you.”
Others question why Australia is affected by the UK based decision.
The corporation is set to cut around 7,500 tonnes of sugar from products without replacing it with artificial sweeteners. Instead, it plans to replace the sugar with existing ingredients or other non-artificial ingredients.
The new Kit Kats are set to hit the shelves across Australia next week.